Christoph Hofmański

Before Christoph Hofmański (born 48) founded his consulting company under the name "Kommunikationsmanagement" in 1988, he worked as a marketing manager in an international IT company. During this time, the discussion about emotional intelligence began to become more audible. Guided by the question "What is a certain behavior good for?", Hofmański interpreted the bi-polar dimensions of personality psychology as existential, conflicting basic needs. This gave rise to the construct of "deep motivation" in the mid-1990s. In the work of the last 25 years, there has been a growing realization that we can better understand people if we bring the construct of basic needs into a multi-layered model that captures the "flow of energy" from drivers to situational behavior. Practical use in many coaching sessions motivated Christoph Hofmański to develop TwentyFive.


  • The Motivational Type Mentor
    Motivational analysis shows which basic needs are individually strongest. They influence our important decisions and show through emotions when they are over- and under-supplied. Emotions can be understood as appeals of the "inner team" to the consciousness to take good care of itself. When this succeeds, we are not only satisfied with ourselves, but also have the strength and peace of mind to support our partners, friends or colleagues. This book describes how people with a similar expression take care of their well-being. It is about individual strengths, learning, career, relationships, and decisions.

Christoph Hofmański