The Entrepreneur

Everyone has conflicting basic needs, which usually unconsciously argue about what we should or should not do. In entrepreneurs, enforcement is at the top of the inner team. He is a typical decision-maker and doer.

In order to choose the right thing for himself, he uses his intellect (rationality) and his empathy. In the entrepreneur’s inner team, the enforcement, rationality and empathy personality traits usually work closely together.

For him, the issues of recognition and belonging are also important, but not always. He knows what he can do. But he does not strive for accolades at any price. The entrepreneur loves his family and friends. They reflect him and advise him. But he will not bend himself to please them.

If we think of the inner team as a round table conference, then ‘safety’ sits across the table from ’enforcement’. Safety has the greatest distance from the need for enforcement. It usually doesn’t take its warnings very seriously: “Yes, it could sometimes be dangerous and everything I do is not necessarily healthy. But for me, risks are part of life.” These two opposing personality traits observe each other skeptically and report back to the conscious mind with thoughts and feelings. We feel blocked if we forego a new adventure for safety reasons. Of course, it is sensible to go to work regularly and do what we have committed to. But having to submit simply pisses off our assertiveness side. It wants to force its way through and not obey a system or a superior or a partner. On the other hand, we panic when we ignore danger. The assertiveness part wants to take a direct route to its destination and would have no problem crossing a highway on foot. It would simply start walking. Drivers will probably see him and brake or swerve, he thinks. Good thing there’s a safety page.

Our self-control needs these conflicts. We want to decide for ourselves what risks we take. We want to act in a self-determined way, so it’s about our individual priorities.
As entrepreneurs, we sacrifice safety a little more than other personalities. But everything has to be kept within reasonable limits.

For reason, we also have two opposing types in our inner team, rationality and empathy, which help entrepreneurs to find their way in life, recognize opportunities and risks and make the best decisions from their point of view.

Rationality: On the left side of the table sits this logical thinking and clear facts oriented part of the personality, which we call the mind. Opposite it is the need for empathy.

Empathy: We are able to empathize with the emotional consequences of our ideas and thoughts. We usually use the right hemisphere of the brain for this, where stories and moods are formed in order to generate a feeling for the possible connections and consequences.

We need both sensing sides if we want to make sensible decisions. Even when it’s just a matter of writing a computer program, we use warm-hearted empathy alongside ice-cold thinking. It has access to our intuition, uses imagination and, with its experience, can probably best assess how the users of our programs will work with it.

In addition to these two assistants, the relationship experts also sit at the table: the need for knowledge is accompanied by the need for recognition. Next to the personality part that ensures our empathy is our striving for belonging. In spiritual terms, these representatives correspond to powerful deities:

Recognition: If we want to be appreciated by others, we need facts to guide us, which the God of Recognition provides. Belonging: If we are looking for closeness to our fellow human beings, empathy, the goddess of empathy, helps us.

The self-management of a successful person of the entrepreneur type makes use of the entire inner team, because this means that all the different areas of experience and perspectives with their complementary skills are available to him.

In the best case, we succeed in using all the powers of the unconscious for our concerns.

[TwentyFive - From the powers of the unconscious][When all basic needs are well taken care of, the enormous powers of the unconscious are available to develop our lives in a direction that fits our profile][W25C4P1I1]

Those who are at peace with themselves and in inner balance not only take comprehensive care of their own needs. They also naturally develop more strength and creativity, which benefits their personal environment. In terms of their personal orientation, entrepreneurs can be compared to people who take care of their company, employees, customers and family. Yes, he wants to assert himself, but not as an egocentric, but in the sense of all those with whom he has a relationship and in line with his vision for the future.

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